6 clés pour comprendre le métier de webmaster éditorial

Qu’est-ce qu’un webmaster éditorial? Quelles sont ses missions? Comment accéder à ce métier? Rencontre avec Virginie, webmaster éditorial pour la Mairie de Paris, et Laurent, webmaster éditorial  freelance, qui nous éclairent sur ce métier en plein boom.
Metier webmaster éditorial

Internet à amené avec lui un large panel  de nouveaux métiers parmi lesquels celui de webmaster éditorial. Infomestre, édimestre, webmaster éditorial, éditeur web… Si les appellations sont nombreuses, leur définition est encore floue et la confusion avec d’autres métiers du web persiste.

Pour nous aider à mieux cerner les enjeux de ce jeune métier deux webmasters éditoriaux témoignent.

1- Webmaster éditorial? Rédacteur? Webmaster technique?

A la question « quelle définition donner au métier de  webmaster éditorial? », Laurent souligne d’emblée la nécessité de le définir par ce qu’il n’est pas, et par ce avec quoi il est très souvent confondu, à savoir :
– le webmaster technique : technicien qui intervient dans le code
– le rédacteur : qui rédige pour tout type de support et n’a pas forcément la vision technique.

2-Oui mais alors, c’est quoi le métier de webmaster éditorial?

« A mi-chemin entre le rédacteur et le webmaster technique, le webmaster éditorial doit à la fois avoir des compétences éditoriales et une vision technique du site dont il s’occupe »explique Laurent.
Le quotidien du webmaster éditorial se partage entre : optimisation du site (navigation, référencement), gestion des contenus (écrire, créer des rubriques, organiser la mise ne page), maintenance technique du site et communication.

Toutefois, les tâches varient selon le type de structure et l’importance du site. Virginie, webmaster éditorial pour la Mairie de Paris nous explique : « dans mon cas, j’étais en charge de la rédaction et de la publication des contenus pour les rubriques économie, emploi et innovation de paris.fr. Une fois les articles rédigés, je les rentrais dans le CMS et après validation de la direction de la communication ils étaient publiés. Je rédigeais aussi des dossiers de fond et recherchais des visuels d’illustration. Selon le site où l’on travaille, on peut aussi être amené à répondre aux courriers ou commentaires des internautes, à animer les pages Facebook… »
Ce métier offre entre autre de nombreuses évolutions de carrière, rédacteur en chef en ligne ou encore responsable de site web en sont des exemples.

3- Difficultés du métier?

Selon Virginie, « la principale difficulté qui est aussi un des principaux intérêts du métier, est d’écrire une info digeste et agréable à lire à partir par exemple de sources administratives assez rébarbatives,  ce qui demande des qualités « littéraires » et de synthèse et je dirais même de la créativité ! Il faut aussi s’adapter en permanence aux évolutions de ce jeune métier. »

4- Comment y accéder?

Le webmastering éditorial fait partie des métiers de demain, à tel point que des formations universitaires commencent à se créer comme à Poitier, soulignent Virginie et Laurent.  En attendant que ces formations se généralisent, les profils sont assez diversifiés. « Ce métier j’y suis venu un peu par hasard, j’avais un goût pour le web et des compétences éditoriales au départ, puis j’ai pris goût à la technique », témoigne Laurent, ancien journaliste.

5- Profil type en quelques points :

•    qualités rédactionnelles
•    culture web et technique
•    curiosité pour le graphisme
•    qualités relationnelles


6- Salaire du webmaster éditorial junior

Pour avoir un ordre d’idées, sachant qu’il n’existe pas de règles précises en la matière, un webmaster éditorial junior qui évolue chez un pure Player peut avoir un salaire avoisinant les 1400euros net. Ce salaire peut être légèrement plus élevé dans des agences spécialisées et légèrement plus bas dans les collectivités.

Pour aller plus loin, consultez la page de l’Apec sur ce métier.

53 Comments

  1. Hey there! This is my first visit to your blog!
    We are a team of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us valuable information to work on. You have done a outstanding job!

  2. I have been browsing online more than 2 hours today, yet
    I never found any interesting article like yours.
    It’s pretty worth enough for me. Personally, if all webmasters
    and bloggers made good content as you did, the web will be much more useful than ever before.

  3. Amazing things here. I’m very satisfied to see your article.
    Thank you a lot and I’m taking a look ahead to touch
    you. Will you kindly drop me a mail?

  4. Hi there to all, the contents present at this web page are actually awesome for people experience, well, keep up the nice work fellows.

  5. I am extremely inspired together with your writing skills
    as smartly as with the structure on your blog. Is that this a paid topic or did
    you customize it yourself? Anyway stay up the nice
    high quality writing, it is uncommon to peer a great weblog like this one
    nowadays..

  6. Hey there! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?
    My blog looks weird when browsing from my iphone.

    I’m trying to find a theme or plugin that might be able to fix this problem.
    If you have any recommendations, please share. Cheers!

  7. I’m extremely inspired together with your writing skills and also with
    the format for your blog. Is that this a paid subject or
    did you modify it yourself? Either way keep up the nice quality
    writing, it’s rare to look a great blog like this one these days..

  8. We stumbled over here coming from a different web page and thought I might check things
    out. I like what I see so now i’m following you.
    Look forward to exploring your web page for a second time.

  9. Peculiar article, just what I was looking
    for.

  10. It’s awesome to pay a quick visit this site and reading the views of all mates regarding this article, while I am also keen of getting knowledge.

  11. hey there and thank you for your info – I have certainly picked up anything
    new from right here. I did however expertise a few technical issues using this website,
    since I experienced to reload the web site lots of times previous to I could get it to load properly.
    I had been wondering if your web hosting is OK?
    Not that I’m complaining, but slow loading instances times will often affect your placement in google and could
    damage your high quality score if advertising and marketing with Adwords.
    Anyway I’m adding this RSS to my e-mail and could look out for a lot more of your respective fascinating content.

    Ensure that you update this again very soon.

  12. Hurrah! After all I got a website from where I be capable of actually
    take valuable facts concerning my study and knowledge.

  13. You ought to take part in a contest for one of the finest websites on the
    web. I will recommend this site!

  14. Pretty! This was a really wonderful post. Many thanks for providing this info.

  15. Hi to every one, the contents existing at this site are truly awesome for people knowledge, well, keep up the good work fellows.

  16. Nice blog here! Additionally your web site rather a lot up fast!

    What host are you the use of? Can I get your associate link
    for your host? I want my website loaded up as quickly as yours lol

  17. Hi there are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and
    set up my own. Do you require any html coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  18. I used to be suggested this website by means of my cousin.
    I’m no longer positive whether this publish is written through him as no one
    else realize such detailed approximately my problem.
    You’re amazing! Thank you!

  19. Hi! I realize this is sort of off-topic however I needed to ask.
    Does running a well-established blog such as yours require
    a lot of work? I am brand new to writing a blog however
    I do write in my diary on a daily basis. I’d like to start
    a blog so I can easily share my own experience and
    feelings online. Please let me know if you have any recommendations or
    tips for new aspiring bloggers. Appreciate it!

  20. Whats up are using WordPress for your blog platform?

    I’m new to the blog world but I’m trying to get started
    and set up my own. Do you need any coding expertise to make your own blog?
    Any help would be greatly appreciated!

  21. It’s going to be ending of mine day, but before ending I am reading this
    enormous post to increase my experience.

  22. Your means of explaining the whole thing in this post
    is actually good, every one be able to effortlessly understand
    it, Thanks a lot.

  23. Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s very hard to get that « perfect balance »
    between superb usability and visual appeal. I must say that
    you’ve done a superb job with this. Also, the blog loads super fast
    for me on Internet explorer. Outstanding Blog!

  24. I enjoy what you guys tend to be up too. This type of clever
    work and coverage! Keep up the amazing works guys I’ve added
    you guys to my blogroll.

  25. You really make it appear really easy together with your presentation but
    I in finding this topic to be actually one thing that I think I might never
    understand. It kind of feels too complex and extremely wide for me.
    I am taking a look forward to your next publish, I’ll attempt to get the hang
    of it!

  26. My coder is trying to convince me to move to .net from PHP.

    I have always disliked the idea because of the costs. But
    he’s tryiong none the less. I’ve been using WordPress on various websites for about a year and am nervous about switching to another platform.
    I have heard good things about blogengine.net. Is there a way I can import all my wordpress
    posts into it? Any help would be really appreciated!

  27. Hi there! I know this is kinda off topic however , I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa?
    My blog addresses a lot of the same subjects as yours
    and I feel we could greatly benefit from each other.
    If you might be interested feel free to send me an e-mail.
    I look forward to hearing from you! Wonderful blog by the way!

  28. Hi there, just became aware of your blog through Google, and found that it is truly informative.

    I’m gonna watch out for brussels. I’ll appreciate if you continue this in future.
    Numerous people will be benefited from your writing.
    Cheers!

  29. Today, I went to the beachfront with my children. I found a sea shell and gave it to my 4 year old daughter and
    said « You can hear the ocean if you put this to your ear. » She
    placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is
    entirely off topic but I had to tell someone!

  30. This web site certainly has all the information I wanted concerning this subject
    and didn’t know who to ask.

  31. Thanks for sharing your info. I truly appreciate your efforts and
    I am waiting for your further post thank you once again.

  32. I have learn some just right stuff here.
    Definitely price bookmarking for revisiting.
    I wonder how much effort you put to make the sort of magnificent informative
    website.

  33. Do you mind if I quote a few of your articles as long as
    I provide credit and sources back to your weblog? My blog is
    in the very same niche as yours and my users would definitely benefit from
    some of the information you provide here.
    Please let me know if this okay with you. Thank you!

  34. Hi there would you mind letting me know which hosting company
    you’re working with? I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a
    lot quicker then most. Can you recommend a good internet hosting provider at a fair price?
    Thank you, I appreciate it!

  35. Great web site you have here.. It’s hard to find
    high-quality writing like yours nowadays.

    I really appreciate individuals like you! Take care!!

  36. My brother suggested I might like this website. He was totally
    right. This post truly made my day. You cann’t imagine just how
    much time I had spent for this info! Thanks!

  37. After looking at a number of the blog posts on your
    blog, I honestly appreciate your way of writing a blog.
    I book marked it to my bookmark site list and will be
    checking back in the near future. Please visit my website too and tell me what
    you think.

Submit a Comment

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *