Apple s’attaque au marché de l’éducation avec iTunes U

Application iTunes U

Application iTunes U

L’application iPhone et iPad sortie le 19 janvier en tête des téléchargements !

À peine sortie, l’application pour iPhone et iPad iTunes U fait un carton. Elle est l’application la plus téléchargée la semaine de sa sortie. Il faut dire aussi qu’elle est largement mise en vedette dans Appstore, avec un encart spécial en tête de la sélection de la semaine, aux côtés d’iBooks 2.

Si l’application est toute nouvelle, le concept d’Apple l’est moins, puisqu’il a été mis en place il y a maintenant un an, en janvier 2010. Il s’agit d’une plateforme destinée aux universités, aux professeurs, ou aux institutions de référence comme les musées, sur laquelle ils proposent au public un contenu éducatif. Ce contenu peut prendre des formes extrêmement diverses, du bon vieux pdf à la vidéo, en passant par l’audio, les images, ou des manuels au format ePub. Le but est vraiment de révolutionner l’offre d’enseignement sur Internet en créant un contenu interactif.

Un grand atout pour Apple : les cours mis en ligne proviennent d’institutions des plus réputées. Ainsi, on peut télécharger des cours dispensés par les professeurs d’universités de l’Ivy League comme Yale, Harvard ou Princeton, ou de grands musées, comme le Museum of Modern Art de New York. En France, des écoles comme HEC ou les Mines sont également représentées. Apple se targue d’avoir négocié des partenariats avec les plus grandes institutions de 26 pays dans le monde, le but étant de proposer un contenu d’une grande qualité, accessible au plus grand nombre.

Une offre gratuite

Car le grand point fort de cette application et de tout son contenu, c’est la gratuité. En effet, tous les cours ainsi que l’accès à la plateforme sur ordinateur (Mac et PC) sont gratuits. Désormais, avec l’application iPhone et iPad (elle aussi gratuite), les cours sont également portables et disponibles n’importe où, n’importe quand. Il est donc possible de s’instruire sur tous les sujets, de télécharger des milliers de contenus, sans avoir ni à payer ni à assister à des cours traditionnels dans une université ou une école. On peut même s’abonner à certains cours pour recevoir automatiquement les mises à jour et les nouveaux contenus mis en ligne.

Il s’agit là d’une révolution dans le monde de l’enseignement. En effet, obtenir les cours d’institutions aussi prestigieuses, et notamment des vidéos qui nous font vivre le cours comme si l’on y était, nécessitait jusqu’à maintenant d’y être inscrits. Ce qui peut s’avérer extrêmement onéreux quand il s’agit de grandes universités américaines… Sans compter qu’il faudrait se trouver physiquement sur le territoire américain. Grâce à iTunes U, ces contenus sont démocratisés afin d’offrir un enseignement de qualité sans contraintes financières ou géographiques.

Cependant, ne nous y trompons pas. Si Apple veut ainsi se poser en acteur incontournable du marché de l’éducation, ce n’est pas par pure philanthropie. Les institutions qui souhaitent ajouter du contenu iTunes U doivent, comme toujours avec Apple, développer avec leur propre système, et les contenus produits sont soumis à leur approbation. L’entreprise garde donc la mainmise à la fois sur les types de contenus disponibles et sur leur distribution.

31 Comments

  1. I have read so many posts about the blogger lovers however this post is really a good piece of writing, keep it up

  2. Simply desire to say your article is as amazing. The clearness in your post is
    just cool and i could assume you are an expert on this subject.
    Fine with your permission allow me to grab your feed to keep up to date with
    forthcoming post. Thanks a million and please carry on the gratifying work.

  3. Definitely believe that which you stated. Your favorite justification appeared to be on the net the simplest thing to take note of.
    I say to you, I definitely get annoyed even as folks consider concerns that they just don’t understand about.
    You managed to hit the nail upon the top and also outlined out the entire thing with
    no need side-effects , other folks can take a signal.
    Will probably be back to get more. Thanks

  4. I have read so many posts concerning the blogger lovers however this paragraph is really
    a pleasant post, keep it up.

  5. Hello, I read your blog on a regular basis. Your humoristic style is witty, keep it up!

  6. Nice post. I was checking continuously this blog and I’m impressed!
    Extremely useful information specially the last part 🙂 I care for such info
    a lot. I was looking for this certain info for a long time.
    Thank you and good luck.

  7. Hello it’s me, I am also visiting this site regularly, this web site is genuinely pleasant and the viewers are actually sharing pleasant thoughts.

  8. Hi there, yes this paragraph is genuinely pleasant and I have learned lot of
    things from it on the topic of blogging. thanks.

  9. Your mode of describing all in this paragraph is in fact nice, every
    one be able to simply understand it, Thanks a lot.

  10. Hello, i feel that i noticed you visited my blog so i got here to go
    back the desire?.I am trying to to find things
    to enhance my site!I assume its good enough to use some of your concepts!!

  11. Greetings! Very useful advice within this post!

    It’s the little changes that make the most important changes.
    Thanks for sharing!

  12. Hello, Neat post. There is an issue along with your site in web explorer, may test this?
    IE still is the market chief and a good part of people will leave out your excellent writing due to this problem.

  13. Hi there, You have done an incredible job. I will certainly digg it
    and personally suggest to my friends. I am sure they’ll be benefited from this web site.

  14. Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.

  15. You could definitely see your enthusiasm within the article you write.
    The arena hopes for more passionate writers like you who
    are not afraid to say how they believe. All the time go after your heart.

  16. Do you have a spam problem on this website; I also am a blogger, and I was curious about your situation; many of us have
    created some nice procedures and we are looking to swap techniques with other folks, be sure to
    shoot me an email if interested.

  17. I have been exploring for a bit for any high quality articles or weblog
    posts on this sort of space . Exploring in Yahoo I ultimately stumbled upon this site.
    Studying this information So i’m happy to convey that I have an incredibly good uncanny
    feeling I came upon exactly what I needed. I so much indisputably will make sure
    to do not put out of your mind this website and give it a glance on a continuing basis.

  18. Hello to every single one, it’s genuinely a good for me to visit
    this web site, it contains important Information.

  19. Excellent weblog right here! Also your website quite a bit up fast!
    What web host are you using? Can I am getting your associate hyperlink for your host?
    I desire my web site loaded up as fast as yours lol

  20. Hey there! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing months of
    hard work due to no data backup. Do you have any methods to stop hackers?

  21. Your style is unique in comparison to other people I have read stuff from.

    Thank you for posting when you have the opportunity, Guess I will just bookmark
    this blog.

  22. Howdy! I know this is kind of off topic but I was wondering which blog platform are you using for this site?
    I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at
    options for another platform. I would be great if you
    could point me in the direction of a good platform.

  23. Hi, i read your blog occasionally and i own a similar one
    and i was just curious if you get a lot of spam responses? If so how
    do you protect against it, any plugin or anything you can advise?
    I get so much lately it’s driving me mad so any help
    is very much appreciated.

  24. I don’t even know how I ended up here, but I thought this post was good.
    I don’t know who you are but certainly you’re going to a famous blogger if you aren’t
    already 😉 Cheers!

  25. My developer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs.

    But he’s tryiong none the less. I’ve been using Movable-type
    on a variety of websites for about a year and am concerned about
    switching to another platform. I have heard good things about blogengine.net.
    Is there a way I can transfer all my wordpress content into it?

    Any kind of help would be really appreciated!

Submit a Comment

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *